What Is Hidden Behind The Screen Of "premium Real Estate" Near Minsk?
4- 31.07.2025, 16:44
- 11,318
Gullible Belarusians are sold an illusion of eliteness.
In Minsk, a new way of selling "elite housing" - to take money for viewing. In the residential complex "Severny Bereg," where the developer behind a screen of mystery opened sales of the so-called "collection house" Lake Views. This is allegedly the first ultra-premium object in the area, writes "Belarusians and the market".
To just look at the apartments, you need to deposit 7 thousand rubles in a partner bank. After that they will agree to talk to you about square meters, "exclusives and premium options".
Shield for the "chosen ones" or a marketing spectacle?
The developer said that the house has already been commissioned. It stands on the first shoreline of the Tsnyansky reservoir. In the project there is a variable number of floors from six to eight, three-meter ceilings, a private courtyard in the basement and mandatory parking spaces for all apartments.
And, perhaps, this is all the information. No photos, no prices, no floor plans and an open house for potential buyers and the curious. Further, even the right to touch the information is paid for. Getting access behind the screen is only "for a select few".
It's impossible to view without a deposit in advance. Formally - a revocable one. In practice - a paid filter that cuts out anyone who would just like to compare or ask unnecessary questions. You're not buying an apartment - you're buying access to a marketing legend.
What might be behind it
First, the real prices. If they really corresponded to the stated level, they would not be hidden. Secondly, the quality of the object. Formal handover does not mean that inside there are no unfinished work, dampness, empty MOPs (common areas) and cement dust. One look at the unplastered staircase and the image of "ultra-premium" will crack.
The view from the windows is a separate topic. The name Lake Views obliges, but who checked that most of the apartments really have a panorama of the lake, and not the parking lot or the wall of the neighboring building? Visual verification could provide quick answers, which is why it's being made more difficult. The fewer people who see with their own eyes, the better chance of preserving the right image.
Closed is not about exclusivity. It's a way to avoid being talked about. The less they compare - the less risk that the marketing structure will start to wobble.
Illusion of elite and a solid check for the package
It seems that they sell not only housing, but also expensive packaging, so to speak, the atmosphere around it. A refundable deposit is a ticket to casting. Entry is only after financial proof of seriousness. And the buying process itself is presented as part of the club privilege.
This is not a transaction - it's a psychological game. You've already invested, you're in the "process", you're uncomfortable backing out. Even if it's all the same walls inside as the neighbors. Doesn't that remind you of anything?
The English name Lake Views is not about aesthetics, but about decoration and suggestion. Instead of the honest "house by the water" - the image of something European, inaccessible, status. But in fact you buy concrete or bricks near Minsk and don't even know what is hidden behind the glossy packaging.
When a product is really elite, they are not afraid to show it. It is compared, discussed, tested. But when access to information is already sold, and instead of an apartment you get a monologue of a marketer - this is a reason to be wary.
Paid viewing turns an ordinary acquaintance with the object into a show, where every movement is built in advance. And you are no longer a spectator, but a participant in the scenario. The plot is simple: an artificial sense of exclusivity is created to distract from the fact that in essence nothing stands out.
This story is not about real estate. It's a story about packaging. And if the entrance fee is already 7 thousand, a logical question arises: how much will the right not to be disappointed cost?
Bank's name: Bank Millennium S.A.
Address: ul. Stanislawa Zaryna, 2A, 02-593, Warszawa
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Name of the account holder: Fundacja “KARTA ‘97”
Purpose/title of payment: Donation for statuary aims
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