A Belarusian Woman Was Looking For A Seasoning In A Store And Unexpectedly Learned A New Word In Her Native Language

15.11.2026, 15:02

The manufacturer has included a hint.

A Belarusian woman noticed seasonings in a store with labels in her native language, which expanded her vocabulary. She shared her discovery on Threads, according to "Zerkalo".

According to her, she was looking for smoked paprika; the package read “paprika chyrvonaya molataya vendzhanaya.” She began reading it aloud and realized she didn’t know all the words, but the manufacturer had provided a clue for just such a situation.

“My husband and I were walking through the store, and when we got to the spices, I said, ‘Look for smoked paprika.’ He brought it over, and I read—‘ground red paprika, smoked.’ Out loud: “So, red ground paprika… ‘vendzhanaya.’ What does ‘vendzhanaya’ mean?” I look further down—‘géta kapchonaia.’ I’d kiss the hands of the brand’s marketer/packaging designer! It’s a wonderful example of understanding your customer; I’m just a little embarrassed that I didn’t know such a wonderful word in my native language, but now I’ll know it,” she said.

In the comments, users noted that it’s not just the manufacturer’s creativity that lifts your spirits, but also the taste of the seasonings. However, there were also those who doubted that such design was driven by a concern for the native language, as well as whether the author of the post was actually Belarusian:

“There’s nothing to be ashamed of—we know what we were taught. You don’t just pick up a language out of thin air. And there’s no need to kiss hands—it’s just trendy right now, which is why people do it. And it’s trendy because it’s a protest against the ordinary, a form of defiance. They want to stand out—the high society types. It shouldn’t be like that! Your native language should be a matter of course, not like an iPhone.”