Jeep Sent Marvel Superheroes Out To Conquer The Off-road Terrain

Cars appeared in several science fiction universes at once.

Jeep has teamed up with Marvel Studios for a large-scale advertising campaign ahead of the release of the movie *Avengers: Endgame*. In the videos, the American brand’s vehicles appear in various Marvel comic book universes—from the Avengers Tower and the X-Men Academy to the world of the Fantastic Four and the fictional country of Latveria, ruled by Doctor Doom. A scene in which the Thing from the Fantastic Four drives a Jeep Wrangler SUV has drawn particular attention, according to Motor1.

The campaign, titled “Jeep 4x4 for Every Universe,” launched on November 6. It marks the final phase of the automaker’s year-long collaboration with Marvel and will run through December, spanning television, social media, digital advertising, and dealerships.

“Jeep fans have always viewed unfamiliar places as an invitation to explore,” said the brand’s CEO Branden Cote. According to him, the partnership has allowed them to combine the scale of fantastical worlds with the character of Jeep vehicles.

Marvel also noted that the brand’s models fit naturally into various superhero universes.

The partnership began in May with a campaign highlighting a coincidence: both Jeep and Captain America were introduced in 1941. The second phase was dedicated to American veterans who served in the military with the rank of captain.

The movie *Avengers: Judgment Day* will be released in theaters on December 18, 2026.

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