Forbes: This Is A Massive Blow To Wildberries
2- 14.08.2026, 7:15
- 2,210
Losses could reach as much as $10 billion.
According to an estimate by Forbes, the total losses of of the Russian marketplace Wildberries and its sellers following Ukraine’s attacks on warehouse complexes are preliminarily estimated at between 600 and 800 billion rubles—approximately 7.5–9.5 billion dollars. This figure includes both the costs of restoring the company’s own infrastructure and the losses incurred by sellers whose goods were destroyed by fire.
Sergey Semko, an analyst at Data Insight , has estimated that restoring the warehouses and logistics facilities alone will cost 147–223 billion rubles, and if the damaged facilities need to be completely demolished and the land beneath them reclaimed, the total could rise to 169–279 billion rubles.
To illustrate the scale of the losses, experts compare them to the market capitalization of major global companies and industrial corporations: with that amount of money, it would be possible to build about 50–70 large, modern logistics complexes on par with those used by Wildberries. In terms of volume, this is comparable to several years of the company’s net revenue or the annual budget of a small European country.
The company itself has not yet completed its inventory assessment at the affected facilities. At the same time, estimates from sellers lean toward even greater pessimism: Margarita Evstigneeva , head of the Association of Suppliers of Goods for E-commerce Platforms , believes that, taking lost profits into account, sellers’ losses could reach 600–700 billion rubles, while she estimates the cost of the goods directly destroyed by the fire at 200–300 billion rubles. According to her data, the fire destroyed up to 95% of inventory for some sellers.
There is still no clear public support plan from the Russian authorities. Back on July 30, Deputy Prime Minister Alexander Novak instructed the relevant agencies—the Ministry of Economic Development, the Ministry of Finance, the Federal Tax Service, and the Central Bank—to prepare measures to assist affected businesses and report back to the government by August 10. The deadline has passed, but no concrete decisions have been announced.
Analysts note that for Russia, this is no longer just a problem for a single company: damage on this scale affects small and medium-sized businesses, bank lending, retail trade, and inflation in general. If the government decides to support retailers, the costs will ultimately be borne by all Russians—through the banking system, the budget, and rising prices. If no assistance is provided, the market could face a wave of bankruptcies.
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